Sense WorldwideHead of Innovation
In my role at Sense Worldwide, I lead and inspire the London-based consulting team to deliver innovation, insights and strategy projects for some of the world‘s most inspiring businesses. My personal focus has been to develop, embed and execute a more creative and non-traditional approach to early stage innovation and research design.buylessbutbetter.orgFounderbuylessbutbetter.org
is on a mission to fight blind consumerism. The goal? To empower people to think more consciously about their choices. To live better, with less, that lasts longer. To inspire people to think twice, and buy once. To pursue less. To think long-term. To value quality over quantity. To support organisations who act with people and planet in mind. To buy less but better. Every choice has an impact. Let’s make the right ones. Join the movement. Associate Lecturer
I currently lecture and tutor students at the University of the Arts London
and Condé Nast College of Fashion & Design
. My areas of focus include the relevance of behavioural trends in marketing, communications and brand strategy, and approaches to research design and methodologies.